“We’ve been a success in our business since 1918, serving commercial buildings, government buildings, residential communities, commercial facilities, schools, industrial facilities, transportation hubs, and retail outlets. Today we have over 1,000 clients and maintain over 110 million square feet throughout the Northeast. But no one has known about it! It was time to get us greater exposure.” The speaker: Sandy Herzfeld, Chief Executive Officer and Principal of Guardian Service Industries, and a member of the third generation to manage the company.
The solution, he comments: “We are in the midst of rebranding ourselves, using today’s media to raise our profile.” “Not everyone is aware that we offer a full line of services,” says Alan Bressler, Chief Operating Officer and Principal. “We started off with window cleaning and janitorial services — and many of our customers have known us for only that.
But we have expanded through the years, and today we offer a complete facility solution including Janitorial Services, Security Services, Engineering & Operations, Pest Control, Lighting and Electric, Window Cleaning, Concierge/Front Desk Ambassador, and Marble, Metal and Wood Restoration. Guardian has been constantly evolving and expanding — and we felt that it was time to also expand in the way we tell our story and vision. We saw that we needed more outlets for the purpose.”
Adds Alan: “Sandy’s contacts, my contacts, they are part of a generation that grew up with traditional media, particularly print. The world has moved on: there’s a new generation throughout the industry now and we want to be where they digest their media.” “When I joined Guardian in July, 2014,” says Kristopher Patterson, Director, Marketing & Digital, “all I saw was a firm that provided janitorial services. When I went on their web site, that’s all I saw as well. Yes, that’s an important part of what we do and who we are — but what goes into it? How do we incorporate the many underlying issues, such as green cleaning, conservation, smart engineering? How do we take the concept of ‘janitorial’ and communicate its many aspects? How do we make the subject bigger, more relevant, than most people are aware of?
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New York City claimed the No. 10 spot for the first time in this year’s Green Building Adoption Index study conducted by CBRE and Maastricht University. Atlanta, Houston and Minneapolis again claimed spots in the top five and San Francisco slipped to No. 2. Chicago claimed the top spot with 66% of its buildings qualifying as green certified. The Big Apple was part of a group of cities leading the charge in LEED and Energy Star certifications.
The study also looked at the impact benchmarking ordinances have on a city’s willingness to adapt sustainability standards. Among the top 10, nine cities have enacted policies that increase the transparency of a commercial property’s green standing. Markets with these ordinances have seen 9% more Energy Star and LEED certified buildings and 21% higher Energy Star and LEED certified square footage. “While it is still too early to make a definitive correlation between benchmarking ordinances and the rate of growth in ‘green’ buildings, this year’s findings do begin to establish a link that will be studied closely in the future,” CBRE Global Director of Corporate Responsibility David Pogue said.
New York enacted its Greener, Greater Buildings Plan in 2009, requiring benchmarking and transparency as well as energy audits and “retrocommissioning,” building retuning, every 10 years for commercial buildings 50K SF and greater. In 2016, Mayor Bill De Blasio and the City Council extended the regulations to cover buildings 25K SF and greater, bringing an estimated 2.8B SF under the ordinance, the largest of any local jurisdiction in the U.S. The GBAI surveyed the number of green commercial buildings just in Manhattan, which has continued to improve its standing on the list, with 39.4% of the market certified.
The study did not include buildings in New York City’s other four boroughs. Nationally, Manhattan has the highest percentage of Energy Star-labeled buildings, at 24.6%. It also has the highest percentage of LEED-certified buildings, at 11.3%. Manhattan leads overall in the percentage of green buildings, at 28.6%, compared to entire cities nationwide. The methodology behind the survey uses percentage of green certified square footage, placing markets with a large number of similarly sized buildings at a disadvantage to those with a broader mix of building sizes, putting the borough out of the running for the top spot.
The study found that institutional owners of office buildings continued to pursue green building certifications in the 30 largest U.S. markets, with 10.3% of all buildings surveyed bearing the Energy Star label, while 4.7% are LEED certified, both ahead of last year’s totals. Despite major policy shifts and reversals coming from the White House, many building owners in major markets are keeping their sustainability promises.
“Even though the current federal legislative agenda has shifted the focus away from energy efficiency and sustainability, the momentum in the commercial real estate industry toward improving building operating performance and enhancing building quality is hard to derail,” Maastricht University associate professor Nils Kok said. To read the full report, click here.
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Related Topics: CBRE, Energy Star, Green Building Adoption Index, LEED Certification, green building practices
1 – Janitorial outsourcing is cost-effective.
2 – When outsourcing building services, the quality of your building maintenance often improves significantly.
3 – Outsourcing janitorial services can net you a better value.
4 – Outsourcing building maintenance can get you more responsive janitorial services.
5 – Outsourcing your janitorial services eliminates the issues associated with using your own employees to tackle facility maintenance.
6 – With outsourcing facilities services, you can transfer the liability and insurance costs to your commercial cleaning company.
7 – When you outsource janitorial, you transfer management intensive duties to your janitorial services company.
8 – With outsourcing facilities services, you often get an umbrella of other building maintenance services that can reduce time, hassle and costs on other needs you have within your facility.
9 – Outsourcing can net you better cleaners, better training, better products and better equipment.
10 – Outsourcing allows you as a Facility Manager to streamline your workload and shift focus to areas of your business only you can manage while offloading other labor intensive tasks to your contract cleaning company.
quality of work doesn’t suffer, and that you have everything you need to do the best job possible.
Patricia Kirk | Jul 07, 2017
About Madison Square Company
About Guardian Service Industries
What Is Green Cleaning?
1. Green Cleaning Safeguards Building Occupant Health
2. Green Cleaning Improves Indoor Air Quality
3. Green Cleaning Offers Long-term Return on Investment
- It improves productivity of employees or attendance of building occupants.
- It reduces the need for costly ventilation solutions to repair the damage of poor indoor air quality.
- It uses less destructive chemicals than conventional products and methods, increasing the longevity of surfaces including floors, furniture, building exteriors, etc.
- It reduces hazards and liability issues.
- Green cleaning products and methods are becoming more affordable as more options become available.
4. Green Cleaning Promotes Environmental Sustainability
Consider Green Cleaning for Your Building
- 262 Kent Avenue in Williamsburg, which was rezoned from industrial to residential in 2010 as part of the redevelopment of the Domino Sugar Factory. Workers demolished an 889,000-square-foot industrial building on the site that is being transformed into a mixed-use building.
- 26-01 1st Street in Astoria, which was rezoned from manufacturing to residential in 2013. A 52,825-square-foot building was demolished as part of the Durst Organization’s Hallets Point project. The mixed-use building is expected to be 22 stories tall with 224 apartments, and the company broke ground on the site in January of last year.
- 1560 Boone Avenue in Claremont, which was rezoned from industrial to residential in 2011. A 65,850-square-foot industrial building was demolished, but the site is currently vacant with no filed development plans.
- 20 Jay Street in Dumbo, which was rezoned from manufacturing to mixed-use in 2009. The 460,000-square-foot industrial building has since been converted into a high-profile office building that is owned by Two Trees Management. Tenants include Brooklyn Digital Foundry, the New York Foundation for the Arts and the DUMBO Improvement District
- 636 11th Avenue in Manhattan, where a 480,000-square-foot candy factory was transformed into an office building. The zoning change occurred in 2011, and the space is now the New York headquarters of international advertising firm Ogilvy & Mather.